pDOOH

As global brands shift their focus toward ESG (Environmental, Social, and Governance) goals, every part of the marketing mix is under the microscope. In 2025, “Green Media” is no longer a buzzword – it is a requirement. While online digital advertising has long been the default, a surprising leader has emerged in the race for … Read more

For decades, out-of-home (OOH) advertising has been known for its unmatched reach and real-world impact. Yet one persistent challenge has held many advertisers back: measurement. Traditional outdoor campaigns relied heavily on estimated impressions, traffic counts, and post-campaign brand studies. While these methods offered directional insights, they often fell short of providing the accountability that modern … Read more

Welcome back to pDOOH.space! If you’ve read our previous posts on What is Programmatic OOH? Advantages & Benefits and What is pDOOH? Programmatic Digital Out-of-Home, you now have a solid grasp of what programmatic digital out-of-home (pDOOH) advertising is all about. It’s the smart, automated way to get your ads on digital screens in the … Read more

Imagine walking down a busy street and a digital billboard suddenly switches its message based on the weather, traffic, or time of day. Hot coffee ads during rainy weather… cold drink ads when the temperature rises… store promotions when you walk near a mall. This is the power of programmatic OOH advertising – smart, automated, … Read more

If your brand or agency already runs online ads, you’re probably familiar with programmatic buying. You may have even used a demand-side platform (DSP). While programmatic DOOH uses similar automation technology, it works very differently from other digital formats – especially because DOOH takes place in public environments, not personal screens. So let’s break it … Read more